Busnel: Pure Swedish Cool

I know it’s Spring already, but I can’t help it: Busnel have whetted my appetite for Fall so thoroughly, I just can’t concentrate. It’s no use the broadsheets from London to Leningrad encouraging us to take something off, it’s still cold out there. One clock change does not a summer make. Meanwhile, Busnel beckons with their ice-ice-baby collection, making us long for faux fur again.

Put this in your secret diary: Busnel has Fall all sewn up.DV

While I’m not one to advocate wishing the all-too brief sunshine away, I say put this in your secret diary: Busnel has the style you’ll want to wear for Fall all sewn up. Anyway, as they say up North, “Ne’er cast a clout ’till May be out”. Call it the side effects of too much Downton Abbey (Thank you Amazon, I’m all caught up now), but I’ve discovered a new-found love for sensible talk like that. Don’t take those thick clothes off until May. (If you lived in Sweden or up North, you’d know the sense of this statement.).

Clean, severe and so damn cool…DV

The Busnel girl seems to have it all down: sexy over-knee socks, coats you’d sell your ski boots for, flippy skirts, figure-hugging knits and a colour scheme so intrinsic you’ll never have one of those moments again, paralysed with indecision in front of the closet, stuff strewn all over the bed. You sort of owe it to yourself to get this organised and look this sleek. You really do.

The Busnel girl has it all down…DV

And if you can come across like one of the cool girls and give the opposition a mean-girl stare-down, you’re bound to get your way in the boardroom. Or trounce ’em with your code. You Go.
At the show at #FWStockholm, I found myself near the models’ exit onto the runway, while my accomplice kicked it in the photographers enclave. I couldn’t resist this raving Insta. The flowing hair, the jaunty walk, the icy stares… and those gold buttons. Yep, Busnel really got to me.
Pure Swedish Cool.

You sort of owe it to yourself to get this organised and look this sleek…DV

You’re bound to get your way in the boardroom. Or trounce ’em with your code…DV


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Busnel

Photography: Rob Homewood