Flynow Couture

If the people, the food and the shopping aren’t enough to entice you to spend more than a night in Bangkok, to or from the beach and the airport, there’s one left that will have you nearly grinning into your vacation selfies: the fashion. Paraded on every street corner on the witty lithe forms of her citizens, Bangkok’s sartorial splendour is a breath of sweet air amongst the traffic fumes. Every style of clothing (mostly super short or actual shorts served with beautiful smooth-skinned limbs and all sorts of sleek hair and flawless skin.

The atmosphere at Flynow.. electric..DV

Who even knows what they’re wearing? That kind of tender coltishness is mesmerising and singularly Thai.

For this with the wherewithal to eschew the street stalls and Siam Square’s pop-up shops, in search of richer fare, high fashion and couture is a huge draw, and arguably no one can hold such a riveting focus on detail, flawless theory of beauty and witty repartee on style as a Thai designer.

And in those ranks, the much lauded Flynow is established, cutting edge, original all at once. The combination of head designer and founder Mr. Somchai and designer Chamnan Pakdeesuk provides a creative atmosphere that is electric.

Flynow Flower Dress - Flynow Couture

From my first glimpse of their clothes one holiday in their Siam store, to the delight in being present at their show, two winters ago, I’ve been fascinated by the rigour with which they hold the female form.

Masters of spectacle, Flynow give good show..DV

A glance at the video of their 2012 show in Couture Fashion Week is a lesson in cutting, sterling use of black on black and the incredible balance and tension of their famous shoe designs, this time so precipitous one is fixed on the elegance and monumental nature of the models as they took their tiny steps along the runway, stately as a battleship on the horizon.

Masters of spectacle, they give good show, and total immersion is the only way to describe the experience. This time, the inestimable Varaporn Noothong, ourBangkok visual correspondent, was the one lucky enough to be at their show.

Flynow Off-Shoulder dress Side - Flynow Couture

In these photos and also here she’s brought to us their ethos, shimmering with an Old-Hollywood-esque glamour, and a nipped-in waist dusting of the Forties, brought squarely into the 21st Cntury, with a presence all their own.

I think you’ll agree she was incredibly fortunate.

Flynow Ballgown - Flynow Couture

Flynow Red Dress - Flynow CoutureFlynow Suit - Flynow CoutureFlynow Tweed Suit - Flynow CoutureFlynow Red Sleeved Dress- Flynow Couture

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Photography  Varaporn Noothong + on Instagram: @varapornnoothong