For The Sake Of Fashion

Fashion, London Style

It’s Fashion o’clock again, and I’m so excited that I’ll be covering London Fashion Week, S/S15 starting tomorrow. The action begins early Friday morning. Right now I’m polishing my lenses, ironing my outfit and preparing for an intense schedule of trend-watching and note-taking. Covering the shows is intriguing and exhilarating and you learn such a lot. Knowing what we’re all going to wear months ahead of time is its own reward.

Though it’s undoubtedly full of glamor and style, let’s not forget the inspiration and hard work that goes into each collection. I wonder what is going through the designer’s minds right now? What’s everyone else planning to wear tomorrow? Who’ll be there? It’s a thrill and honour to get the chance to cover and comment on shows from one of the world’s greatest fashion cities. London style encapsulates all that is good about fashion: consummate style, detail and attitude. As you can imagine I’m excited.

Let’s talk later!

Jodyn Embellished Peplum Jacket: Ted Baker


Photography by Dear Velvet