Isabella Idberg Takes It To The Streets

Her take on sports luxe should warm the heart of strong women everywhere.

Keep smiling, keep cool and have a spring in your step: these are the commandments of summer dressing, as you pick your way over hot city pavements.

These sassy looks by Swedish Designer Isabella Idberg, whom I spotted at The Swedish Fashion Talents Show, have just the right blend: empowering, easy and yes, sweet. Her take on sports luxe should warm the heart of strong women everywhere.

Just the thing to keep you cool while waiting in line for Wimbledon.. or prowling the mean streets of your nearest ‘hood, you decide.

As I walk in a trance through Bangkok’s humidity, I’m craving white  to reflect back the sun’s rays. This glam hoodie just hits the spot and I particularly love the hemline on the skirt, just the thing to stop burning legs while waiting in line for Wimbledon.. or prowling the mean streets of your nearest ‘hood, you decide.

The whole look makes me think of a prizefighter’s robe, regal and triumphant. Wrap up well: it’s a myth that every inch of skin needs to be on display to keep cool: just look at the Beduion.

For us city girls, there’s no need to don djellabas or stay in the shade. Wrap your fevered self in a big swathe of sea blue or an oversized white hood.

You’ll be Fresh.

 

Isabella Idberg

FIND: ISABELLA IDBERG 

All Runway Photographs © Peter Hakansson

Portrait Of Isabella Idberg © Frida Stadell