BIFW14: Q Design & Play – Clothes That Speak Out

Q Design & Play – Clothes That Speak Out

Weird! BULLY, scream the clothes on the grim-faced models, in their mouthguard and helmets.

Weird Dream…Q Design & Play


Strange scenes from a nightmare, perhaps, but as seen on the runway at BIFW14, Prapat Somboonsitti, graphic designer and ex- art director has used his childhood experience of being bullied at school to ignite his passion for clothing in a collection titled, “Weird Dream.”

Collating images from dreams and childhood memories, the Thai designer and his partner, Ekkapoom Treechairusmee, together two of a handful of top fashion mavericks from the cutting-edge Absolut Siam stable at Bangkok’s fascinating Siam Center, let rip at the Fall/Winter show. Their magnificently edgy ethos was enough to shoot some streetwear lightning into your safe, all-black, Autumn/Winter wardrobe.

The simple shapes, modelled on School uniforms, explode with pattern and punchy messages, emblazoned all over them in brilliant color. BULLY, KICK ME! they scream, in large gold and iridescent letters.

Like a sartorial energy drink, it also gives a quick hit of energy to the rest of us. Kerpow!


But it’s all for fun, of course. Kudos to the designers for leveraging these unfortunate incidents into a vibrant and thrilling collection for men. This is statement dressing at its high-kicking best. Two thumbs up to the comic-lovers, geeks and superhero-wannabes who want to hit back with style.

Grab them fast this winter..Like a sartorial energy drink, they also give a quick shot of energy to the rest of us. Kerpow!

Why just do the obvious and don these threads for clubbing? I’d love to liven up a fusty dinner party with that black jacket. The zips and helmets just up the ante. Grrr.. get ready.. As the designers say, “WE DESIGN – YOU PLAY”


Q Design & Play Red SuitQ Design & Play Shorts Suit



FIND: Q DESIGN & PLAY at Absolut Siam – Siam Center, Bangkok

Photography by Varaporn Noothong


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